This product is most effective when used in conjunction with the corresponding audio support.
- You can purchase the book and audio support as a pack (ISBN: 9781444100778)
- The audio support is also sold separately (ISBN: 9781444100785)
(copy and paste the ISBN number into the search bar to find these products)Are you looking for a course in Italian written for the absolute beginner who has no experience of learning a foreign language? Get Started in Italian will give you the confidence to communicate in Italian.Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online.The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Italian.By the end of this course, you will be at Level B1 of the Common European Framework for Languages: Can deal with most situations likely to arise whilst travelling in an area where the language is spoken.Learn effortlessly with new, easy-to-read page design and interactive features:NOT GOT MUCH TIME?
One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.USEFUL VOCABULARY
Easy to find and learn, to build a solid foundation for speaking.DIALOGUES
Read and listen to everyday dialogues to help you speak and understand fast.PRONUNCIATION
Don't sound like a tourist! Perfect your pronunciation before you go.TEST YOURSELF
Tests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGE
Extra online articles at: www.teachyourself.com to give you a richer understanding of the culture and history of Italy.TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.
This product is most effective when used in conjunction with the corresponding double CD.
- You can purchase the book and double CD as a pack (ISBN: 9781444104196)@font-face {
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- The double CD is also sold separately (ISBN: 9781444104202)
Learn Old English (Anglo-Saxon) with this best-selling course from Teach Yourself - the No. 1 brand in language learning. Equally suited to general reader, historian and student of literature, this new edition teaches vocabulary and grammar through original texts, with audio support, traces the roots of modern English words, and explores the Anglo-Saxon cultural context through poems, prose and historical documents.
Learn effortlessly with a new easy-to-read page design and interactive features:
NOT GOT MUCH TIME?
One-, five- and ten-minute introductions to key principles to get you started.
AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
GRAMMAR TIPS
Easy-to-follow building blocks to give you a clear understanding.
USEFUL VOCABULARY
Easy to find and learn, to build a solid foundation for understanding.
TEST YOURSELF
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles to give you a richer understanding of the culture and history of Anglo-Saxon England.
Marketing your small business just got easier
It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,
there's no customer to serve and the product or service becomes redundant.
Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.
You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed
to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in.
You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.
- Sunday: Preparing the ground
- Monday: Attracting the right type of customers
- Tuesday: Keeping your customers longer
- Wednesday: Increasing customer loyalty and purchasing frequency
- Thursday: Increasing the value of your sales
- Friday: Getting new clients and better clients, faster
- Saturday: Measuring and managing your marketing activities
The book focuses on the special nature of winning significant business in competitive
markets in pitches involving several formal stages. It will:
Review the essential processes of making complex sales and the role of core
techniques of persuasion
Show how to handle initial contacts and meetings and obtain a clear brief regarding
customer/client needs
Demonstrate the process of analysing client needs and putting clear and persuasive
proposal documents in writing
Sunday: What is a pitch?
Monday: Initial contact
Tuesday: Planning a powerful response
Wednesday: Putting proposals in writing
Thursday: Preparing a formal presentational pitch
Friday: Making the presentation
Saturday: Follow-up action and the power of persistence
The book will enable readers to understand the purposes of the different budgets and forecasts and it will explain in detail how they are prepared and used. In many cases budgeting is an important (and often unpopular) part of their job and the book will show them how to do it more effectively and more quickly. It should increase their confidence and develop their management skills. The book will not just focus on the technical sides of budgeting - it will also focus on the softer skills of getting buy-in and navigating company political.
The ability to present yourself in such a way as to make an impact, is crucial to anyone who wants to advance their career.
Written by Christine Harvey, a leading expert on business communication, this book quickly teaches you the insider secrets you need to know to in order to make a difference at work.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for? Let this book put you on the fast track to success!
