Marketing and Smart Technologies

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À propos

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

  • EAN

    9789811515644

  • Disponibilité

    Disponible

  • Action copier/coller

    Dans le cadre de la copie privée

  • Nb pages copiables

    1

  • Action imprimer

    Dans le cadre de la copie privée

  • Nb pages imprimables

    1

  • Partage

    Dans le cadre de la copie privée

  • Nb Partage

    6 appareils

  • Poids

    15 688 Ko

  • Distributeur

    Numilog

  • Support principal

    ebook (ePub)

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